Upcycled Plastic at Method

Enviro Girl has been a fan of Method cleaning products for a while now.  She likes their reasonable price points, decent smells, performance and availability.  She feels like they consistently make a safe, non-toxic line of cleaning products using some pretty packaging to boot.  She became a bigger fan after receiving the following press release:As you know, ocean plastic pollution is a major issue, especially for coastal communities. Many areas have tried to solve this problem with plastic-bag bans and putting in the human-hours to clean up our trash, but there’s plenty of work still to be done about the plastic already in our water, the toxic effects it has on the environment, wildlife and ultimately in the fish we consume.

Green cleaning company Method is raising awareness about ocean plastic pollution and the importance of using recycled plastic through a new line of limited-edition bottles made from a blend of recovered ocean plastic and post-consumer recycled plastic. Method employees hand-collected the plastic for this packaging from beaches in Hawaii, where plastic washing ashore is an ongoing and prevalent problem. They worked with local organizations and volunteers to collect more than one ton of plastic. Why create more virgin plastic when we’ve got so much lying around?

Check out this video to see how they did it:
  If high quality bottles can be made from plastic floating in the ocean, then there’s no reason businesses can’t use recycled material like PCR instead of virgin plastic when creating new products and packaging. Method uses 100% post-consumer recycled plastic in almost all of its recyclable packaging, which is one way to reduce the amount of plastic ending up in landfills and oceans. Method hopes to show that the solution to ocean plastic pollution lies in prevention – keeping plastic out of the water in the first place by reusing and recycling the plastic already on the planet.

The style of this new packaging is a departure from Method’s usual bright pops of color. Method’s intention was to leave the plastic in its natural state, and the gray color is a result of the chopping, washing and blending undergoes during recycling. Inspiration for the package texture was drawn from a sea urchin, with small ridges running the length of the bottle.

Method’s ocean plastic packaging is for a new product, a 2-in-1 hand and dish soap with odor-eliminating technology, available exclusively at Whole Foods Market stores and on methodhome.com. Available in two fragrances – sea minerals and sweet water. SRP is $4.

Sure, it’s a bit gimmicky, but it’s creative, it raises awareness about a very important issue, and the company put the effort in to demonstrate how we can recycle plastic trash and that’s worth mentioning.



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